Girl Boss Series: Samantha Fox


While growing up, almost every girl has someone they look up to ranging from advice to inspiration. Whether its your mom or a rad celebrity, having that inspirational woman to look up to is fundamental because they provide you with motivation to keep pushing forward while reaching you're ultimate dreams.

Initially when I created this blog I simply wanted to track my journey on achieving my dreams of having a career in the fashion industry. My feel for the blog has of course changed since then but I believe the ultimate beauty in achieving your dreams is also being able to provide other individuals to learn from your story and path.

So in a very Fashilluminous-esque fashion, during the month of March I'll be providing you all with some FashInspo from GirlBosses around the United States who are slaying in their careers. Our first GirlBoss will be the awesome Sam Fox, Social Media Coordinator from Teen Vogue! Read below to learn more about Sam and how she is a GirlBoss.


How did you get involved in the creative digital world?
When I was the Editor-in-Chief of my high school paper, the online world wasn’t quite as developed as it is now. Our paper was print-only until my senior year when it transferred into an online news site. That’s when I first learned how creative I could get with a digital outlet. When I went to college, I started writing a blog called “That Was Awkward” in which I over-analyzed embarrassing yet all-too-common social encounters. While I assumed nobody would read my incessant rambles, The editor of our Her Campus chapter asked me to bring my blog to the site, and I ended up becoming the Her Campus Features Editor! It wasn’t until I graduated college and took a job at AOL that I fell in love with social media as a means to creatively promote editorial content.

What is a typical day for you working at Teen Vogue as a Social Media Coordinator?
I handle all social media for the integrated marketing team here at Teen Vogue, so my job entails two main tasks: running our @TeenVogueItGirls social media handles and working with social media influencers for various campaigns. I spend the majority of my day stalking up-and-coming YouTube stars and beauty bloggers on Instagram to decide how we might work with them on different programs, posting Teen Vogue articles on our social media channels, interacting with our AMAZING panel of IT GIRLS to plan various events and opportunities, and coming up with exciting new ways to utilize social media for marketing purposes!

What advice can you give to fashion industry hopefuls?
Play to your strengths and stay very open-minded. It’s an extremely small industry so you can’t assume that there’ll be an opening for that life-long-dream job exactly when you want it. Instead, see if there’s an opening in a field within the industry that might interest you even if it’s not what you always imagined doing. I always planned to be a writer, and somehow I ended up working in social media on a marketing team. I’m still not exactly sure how I got here, but I’m so glad I did. I love that I’m acquiring new strengths and learning every aspect that goes into making a magazine. I wouldn’t trade this experience for anything. Also, when you land a job in the industry (which you will as long as you work for it!), remember to appreciate the opportunity. It’s a bustling atmosphere and sometimes you can get very stressed and frustrated, but at the end of the day you have to remember why you’re there and how lucky you are to be there. Let that passion for what you do and appreciation for your position fuel you.

What has been your most rewarding career experience?
I just graduated college in May so the whole career thing is still fairly new to me, but seeing my name in print for the first time in our December issue was definitely a really cool moment!


Who is your inspirational GirlBoss?
A year ago I would’ve said hands down my college English thesis advisor because she's so smart and badass and I’m a huge nerd who wants to grow up to be just like her. While I’m still obsessed with my thesis advisor, after working at Teen Vogue for the past few months and becoming exposed to the words and actions some seriously talented and brilliant women in Hollywood, there’s no way I could pick just one inspirational GirlBoss. Emma Watson, Zoe Kravitz, Amandla Stenberg, Rowan Blanchard, Lady Gaga, Gina Rodriguez, Lupita Nyong’o and more are all lending their voices to causes they believe in and empowering their young fans. They’re successful, talented, and use their platforms to ignite change and make people aware of important conversations.

What makes you a GirlBoss?
In my eyes, any girl who refuses to accept less than her full potential and actively pursues her dream is a total GirlBoss. It’s so important to be humble and to never act overly entitled in this industry, but it’s equally important to prove your worth. It’s still so surreal to me that I’m actually living in New York City and working at my dream publication, so I push myself to achieve GirlBoss status every day and to never take this insane opportunity for granted.

As stated by #GIRLBOSS movement creator and founder of NastyGal.com, Sophia Amoruso, "You create the world, blink by blink. It is entirely yours to discover and yours to create." It was great speaking to Sam (she is totally a GirlBoss) and we wish her well in all of her future endeavors!



5 Signs Fashion Show Production is your Calling

Photo Credit: Caroline Levy Bencheton
Do you know a career in the fashion industry is your calling but not exactly certain which route to go? Ever sat down and realized you absolutely love the logistics fashion shows but not sure if you can obtain a career within that realm? If you have ever felt this way then trust me you are not alone! Tons of millennials are struggling with the same conflict (including myself) and when fashion is thrown into the mix it's a whole different story. With an industry so broad and filled with tons of career choices, it can be hard for anyone to know specifically where they will end up.

After being exposed to fashion show production for many years now, I am almost convinced that it is my calling! Here is fashion show production explained by Alexandre de Betak, founder of Bureau Betak (he planned shows for designers such as Christian Dior, Jason Wu, and Michael Kors):

"My role, ultimately, is to translate and enhance the best, the most personal aspects of a designer or brand, the core of their identity. And my role is also to oversee everything, to ensure that all individual elements of a fashion show tell the same story. The process is not just intuitive, that's a myth. It involves a lot of research and reasoning and there's a real method behind what motivates the choices to do whatever I do, whether it is a fashion show, an event, an exhibition or a film."


1. Planning is your second nature 


If you don't mind planning for months for an event that might only last 15 minutes to 3 hours then you are in the right place. Fashion shows take tons and tons of planning along with proper execution. You must love coming up with innovative ideas and not mind starting from scratch sometimes. When I had the opportunity to put together my first fashion show 'Metamorphosis', I was super excited to be able to create a whole master piece from start to finish. My good friend and I worked literally for hours the first day we started planning where we came up with concepts, layouts, and ideas for the show.

Are you also very detail oriented? That's great! Being detail oriented is important because there are so many aspects that go into a show.  From runway selection to signing of contracts, being on your P's and Q's has to be a top priority.

2. You enjoy being behind the scenes 


While I would love sitting in between Anna Wintor and Kim Kardashian at a Givenchy runway presentation, the thought of being back stage is also very exciting! One perfect way to determine if you would enjoy being behind the scenes is if you don't mind fashion related chaos. Models frantically changing outfits, make up artists completing touch ups, and backstage coordinators calling out names are a few occurrences during a show.

You'll also have to remember that being behind the scenes means you may not be able to converse with the hottest bloggers or latest fashion editors all the time. You'll have to focus on the task at hand, which is making sure the show is going smoothly. 

3. You work well with others


It is impossible to complete a fashion show or event on your own. Designers, models, vendors, and volunteers are a few people you'll have to work closely with which equates to different personalities being in the mix. You'll have to be comfortable listening to others and also able to properly delegate tasks. Remember, not everyone is always nice and you may have to deal with a few egos along the way.

4. You work well under pressure


If you are able to work well under pressure and think quick on your feet, you are already one step ahead. Picture this: models going missing, designers needing assistance, and numerous volunteers calling your name - all within 20 minutes of the show beginning. If you feel as if you would handle situations such as these like a boss then that is perfect! Stress levels typically get really high within a few days of a very large show (think New York Fashion Week) and just remember you may work 18 hours straight (don't worry, I'm preparing myself as well)

5. You accept that fashion isn't always glamorous (but you love shows!)


One piece of advice I've heard numerous times from those in the industry is that fashion isn't always glamorous. A ton of hard work goes into fashion related occupations and I am sure it gets difficult at times. One thing I do know is that if you truly love what you do, the extra stress that comes with the job can be managed. Work life balance is necessary when having a fashion occupation (or any occupation for that matter) and you should plan accordingly.

Ready to kick start your fashion production career? Then embark on this fashion journey with me!