If you take a look around you one thing that you'll see that is extremely prevalent is Social Media. Since the creation of the
Internet, Social Media as been a consistent game changer especially within the past decade. Individuals can constantly be found browsing through the latest photos on Instagram or letting the world know what exactly is on their minds on Facebook. With the widespread love of these platforms, a popular question brands may ask is how exactly can Social Media benefit my brand?
Builds Brand Loyalty Through Engagement
Being prevalent on Social Media provides an opportunity for your customers or target audience to actually connect with you. These customers become loyal when they constantly see your brand posting eye capturing photos of products, their interests, as well as brand information (building a social personality is key!). These platforms make it easy for your audience to find you and in turn interact with you. Brand Tip: When creating social media pages be sure to establish your username as your company name. If it is taken, try choosing a name that is very close to avoid confusion and ensure that the audience will be able to locate you.
Increases Website Traffic
Bomb social media pages + Interested Target Audience = Serge in website traffic. I believe that every brand should etch this equation into their mind and use it frequently! If your audience sees you posting often, they will be even more interested in viewing your website to get more information about your brand. If you have a personal brand opposed to a company, your audience will begin to relate with you on a personal level and want to see more content. The more engagement, the higher your ranking will be as well.